Meat & Livestock Australia
Featured Meat & Livestock Australia projects
This week's top Meat & Livestock Australia projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Meat & Livestock Australia · The Happiest Lamb on Earth
Meat & Livestock Australia addresses national morale in this humorous commercial, titled The Happiest Lamb on Earth. The project leans into a deadpan comedic style, featuring an office worker attempting to boost spirits by grilling lamb at his desk while colleagues react to news of Australia’s dip in the happiness index. Executed through a live-action technique, the film utilizes warm lighting and a traditional corporate setting to frame its narrative. The production was developed by agency partners Droga5 ANZ, part of Accenture Song, with production services provided by Good Oil.
Meat & Livestock Australia · 2017 Australia Day Lamb Ad
Meat & Livestock Australia centers its 2017 Australia Day campaign around a quintessential beachside barbecue. The spot, developed by agency Droga5 ANZ, part of Accenture Song, utilizes a live-action technique to capture a casual gathering of friends before a sudden comedic interruption shifts the narrative. The execution relies on a warm, cinematic aesthetic to frame the food and beverage setting, transitioning from a peaceful coastal environment to a high-concept comedic scene.
Meat & Livestock Australia · The Comments Section - 2025 Summer Lamb ad
Meat & Livestock Australia returns with its 2025 summer campaign, The Comments Section. Developed by Droga5 ANZ, part of Accenture Song, the commercial explores the public discourse surrounding online sharing through a humorous lens. The narrative centers on two dog groomers whose daily work draws an unexpected, stadium-sized audience. The production leverages live-action technique and bright natural lighting to maintain a clean aesthetic while capturing the reaction of the crowd. Production services were provided by The Sweetshop, with visual effects delivered by Alt VFX and sound design by MassiveMusic Sydney. UM, One Green Bean, and Kinesso also contributed to the campaign's execution.
Meat & Livestock Australia · The Generation Gap
Meat & Livestock Australia’s campaign, The Generation Gap, explores contemporary life through the lens of suburban culture. Produced by Rabbit, this commercial work features a series of vignettes centered on older adults in residential settings. The project leans into a warm aesthetic, captured using natural light and golden hour illumination to define its suburban backdrop. The production blends live-action technique with an observational tone to highlight its characters. The creative execution was managed by agency partners Droga5 ANZ and Citizen Jane, with editorial work by The Editors and post-production by Rabbit. Sound and music production were provided by MassiveMusic Sydney.
Meat & Livestock Australia · The Lost Country of the Pacific
Meat & Livestock Australia explores national identity and travel in its latest commercial project, The Lost Country of the Pacific. Directed through Rabbit with creative lead from Droga5 ANZ, part of Accenture Song, the spot weaves together a series of vignettes ranging from airport control rooms to intimate academic settings. The production leans into cinematic storytelling, utilising warm, saturated tones and polished live-action techniques to build its narrative sequence. Post-production and VFX work provided by White Chocolate VFX and The Editors complements the project's visual texture, supported by a bespoke soundscape from Song Zu Sydney.
Meat & Livestock Australia · MLA - The Comments Section - 15"
Meat & Livestock Australia’s latest commercial spot, 'The Comments Section,' highlights the brand's 'Share the Lamb' campaign through a high-energy live-action scene. The 15-second film captures an enthusiastic outdoor crowd, utilizing natural lighting and a clean, vibrant aesthetic to frame the central interaction featuring a prominent QR code. The production was brought to life by agency Droga5 ANZ, part of Accenture Song, with production handled by The Sweetshop. Post-production and visual effects were provided by Alt VFX, while MassiveMusic Sydney oversaw the music and sound design. The project reached audiences through media strategy from UM, consultancy by Kinesso, and PR support from One Green Bean.
Meat & Livestock Australia · 2024 Lamb
Meat & Livestock Australia presents a comedic look at generational dynamics in its 2024 Lamb campaign. The commercial video series features a series of humorous vignettes set across a suburban landscape, blending everyday activities like cycling and gardening with surreal digital interventions. Developed by agency The Monkeys, part of Accenture Song, the production leans into a clean aesthetic captured in bright natural light. The work integrates significant VFX / visual effects to anchor its playful tone, supported by production from Rabbit and sound design by MassiveMusic. Post-production for the campaign was completed by Atmos Studios and The Editors.
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