Meat & Livestock Australia

2024 Lamb

Brand

Project2024 Lamb

Date

Feb 2025

Description

Meat & Livestock Australia brings a comedic approach to their 2024 Lamb campaign, utilizing humorous vignettes set within a suburban neighbourhood. The film features elderly residents performing various outdoor activities, contrasted against surreal elements and digital screens to explore generational dynamics. Developed by agency The Monkeys, part of Accenture Song, the production highlights detailed suburban architecture through crisp, natural light cinematography. The project integrates clean visual effects to elevate the narrative, with production handled by Rabbit and post-production work from Atmos Studios and The Editors. Audio is rounded out by a score from MassiveMusic.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Natural light, VFX / visual effects

Color

Mustard

Medium Grey

Pure White

Background

Street

Context

TVC / TV Commercial