Meat & Livestock Australia: 2024 Lamb

Brand

Date

Feb 2025

Description

Meat & Livestock Australia presents a comedic look at generational dynamics in its 2024 Lamb campaign. The commercial video series features a series of humorous vignettes set across a suburban landscape, blending everyday activities like cycling and gardening with surreal digital interventions. Developed by agency The Monkeys, part of Accenture Song, the production leans into a clean aesthetic captured in bright natural light. The work integrates significant VFX / visual effects to anchor its playful tone, supported by production from Rabbit and sound design by MassiveMusic. Post-production for the campaign was completed by Atmos Studios and The Editors.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Natural light, VFX / visual effects

Color

Mustard

Medium Grey

Pure White

Background

Street

Context

TVC / TV Commercial