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Meat & Livestock Australia 2024 Lamb 2025

About

Meat & Livestock Australia presents a comedic look at generational dynamics in its 2024 Lamb campaign. The commercial video series features a series of humorous vignettes set across a suburban landscape, blending everyday activities like cycling and gardening with surreal digital interventions. Developed by agency The Monkeys, part of Accenture Song, the production leans into a clean aesthetic captured in bright natural light. The work integrates significant VFX / visual effects to anchor its playful tone, supported by production from Rabbit and sound design by MassiveMusic. Post-production for the campaign was completed by Atmos Studios and The Editors.

Brand

Meat & Livestock Australia

Credits

Atmos Studios
Post Production / VFX
The Editors
Post Production / VFX
Rabbit
Production
MassiveMusic
Music / Sound
The Monkeys, part of Accenture Song
Agency / Creative

Styles

HumorousHorizontalCommercialClean

Techniques

Natural lightVFX / visual effects
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