Meat & Livestock Australia
The Lost Country of the Pacific
Date
Jan 2025
Description
Meat & Livestock Australia explores national identity and travel in its latest commercial project, The Lost Country of the Pacific. Directed through Rabbit with creative lead from Droga5 ANZ, part of Accenture Song, the spot weaves together a series of vignettes ranging from airport control rooms to intimate academic settings. The production leans into cinematic storytelling, utilising warm, saturated tones and polished live-action techniques to build its narrative sequence. Post-production and VFX work provided by White Chocolate VFX and The Editors complements the project's visual texture, supported by a bespoke soundscape from Song Zu Sydney.
Style
Horizontal, Cinematic, Warm
Industries
CPG / Packaged Food
Context
TVC / TV Commercial
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