Meat & Livestock Australia
MLA - The Comments Section - 15"
Date
Jan 2025
Description
This 15-second spot for Meat & Livestock Australia, titled The Comments Section, centers on a live-action crowd scene captured in natural lighting. The narrative focuses on a gathering of individuals in casual summer attire, highlighting a central call to action through a large QR code sign and the "Share the Lamb" tagline. Developed by Droga5 ANZ, part of Accenture Song, the commercial utilizes vibrant colours and a clean visual approach to convey the energy of the outdoor setting. Production was handled by The Sweetshop, with visual effects provided by Alt VFX and sound design by MassiveMusic Sydney.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Beige
Context
TVC / TV Commercial
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