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Meat & Livestock Australia: MLA - The Comments Section - 15"

Brand
Meat & Livestock Australia
Date

Jan 2025

Description

Meat & Livestock Australia’s latest commercial spot, 'The Comments Section,' highlights the brand's 'Share the Lamb' campaign through a high-energy live-action scene. The 15-second film captures an enthusiastic outdoor crowd, utilizing natural lighting and a clean, vibrant aesthetic to frame the central interaction featuring a prominent QR code. The production was brought to life by agency Droga5 ANZ, part of Accenture Song, with production handled by The Sweetshop. Post-production and visual effects were provided by Alt VFX, while MassiveMusic Sydney oversaw the music and sound design. The project reached audiences through media strategy from UM, consultancy by Kinesso, and PR support from One Green Bean.

Style

Horizontal, Commercial, Warm, Clean

Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Beige
Context

TVC / TV Commercial

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