Meat & Livestock Australia: The Comments Section - 2025 Summer Lamb ad

Jan 2025

Meat & Livestock Australia returns with its 2025 summer campaign, The Comments Section. Developed by Droga5 ANZ, part of Accenture Song, the commercial explores the public discourse surrounding online sharing through a humorous lens. The narrative centers on two dog groomers whose daily work draws an unexpected, stadium-sized audience. The production leverages live-action technique and bright natural lighting to maintain a clean aesthetic while capturing the reaction of the crowd. Production services were provided by The Sweetshop, with visual effects delivered by Alt VFX and sound design by MassiveMusic Sydney. UM, One Green Bean, and Kinesso also contributed to the campaign's execution.

Humorous, Horizontal, Commercial, Clean

Park

Advertising Campaign, TVC / TV Commercial