Meat & Livestock Australia
2017 Australia Day Lamb Ad
Project2017 Australia Day Lamb Ad
Date
Dec 2024
Description
Meat & Livestock Australia celebrates the annual Australia Day gathering with a comedic film spot that focuses on a classic beachside barbecue. Featuring lamb chops and skewers as the centerpiece of the meal, the narrative shifts when an unexpected arrival disrupts the outdoor celebration. Developed by Droga5 ANZ, part of Accenture Song, the commercial utilizes a cinematic, live-action technique to capture the coastal setting. The execution leans into a warm, humorous tone, contrasting the casual social scene with the arrival of a historical tall ship.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
CPG / Packaged Food
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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