Meat & Livestock Australia: 2017 Australia Day Lamb Ad
Date
Dec 2024
Description
Meat & Livestock Australia centers its 2017 Australia Day campaign around a quintessential beachside barbecue. The spot, developed by agency Droga5 ANZ, part of Accenture Song, utilizes a live-action technique to capture a casual gathering of friends before a sudden comedic interruption shifts the narrative. The execution relies on a warm, cinematic aesthetic to frame the food and beverage setting, transitioning from a peaceful coastal environment to a high-concept comedic scene.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.