Meat & Livestock Australia
The Generation Gap
ProjectThe Generation Gap
Date
Jan 2025
Description
Meat & Livestock Australia addresses domestic themes in 'The Generation Gap,' a commercial campaign centered on the experiences of older adults. The project leans into humorous, observational storytelling through a series of vignettes set within a suburban landscape. Captured in live-action, the production utilizes natural light and golden hour tones to define its aesthetic. The work features creative input from Citizen Jane and Droga5 ANZ, part of Accenture Song, with production handled by Rabbit. The Editors and MassiveMusic Sydney rounded out the team for post-production and sound design.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Mustard
Light Grey
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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