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Meat & Livestock Australia: The Generation Gap

Brand
Meat & Livestock Australia
Date

Jan 2025

Description

Meat & Livestock Australia’s campaign, The Generation Gap, explores contemporary life through the lens of suburban culture. Produced by Rabbit, this commercial work features a series of vignettes centered on older adults in residential settings. The project leans into a warm aesthetic, captured using natural light and golden hour illumination to define its suburban backdrop. The production blends live-action technique with an observational tone to highlight its characters. The creative execution was managed by agency partners Droga5 ANZ and Citizen Jane, with editorial work by The Editors and post-production by Rabbit. Sound and music production were provided by MassiveMusic Sydney.

Style

Horizontal, Commercial, Golden Hour

Techniques

Natural light

Industries
CPG / Packaged Food
Color
Mustard
Light Grey
Navy
Background

Street

Context

Advertising Campaign, TVC / TV Commercial

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