Meat & Livestock Australia
The Generation Gap
ProjectThe Generation Gap
Date
Jan 2025
Description
Meat & Livestock Australia addresses generational dynamics in their campaign, The Generation Gap. The project presents a narrative series of interactions between older adults, set against a suburban backdrop that leverages natural light and golden hour tones to establish its aesthetic. Developed alongside agencies Citizen Jane and Droga5 ANZ, part of Accenture Song, the commercial utilizes live-action technique to ground its humorous tone. Production services were provided by Rabbit, with post-production and VFX handled by Rabbit, editing by The Editors, and original music and sound design by MassiveMusic Sydney.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Mustard
Light Grey
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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