Guess
Featured Guess projects
This week's top Guess projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Guess · Guess Kids Pre-Fall 2026
The Guess Kids Pre-Fall 2026 campaign presents a comprehensive look at the season's childrenswear collection through a series of commercial and editorial portraiture. Shot by photographer Jody Mattioli, the imagery utilizes a mix of vibrant, solid-color studio backdrops and minimalist white settings to highlight textured knitwear, denim-on-denim looks, and seasonal sportswear. Central to the visual narrative is a focus on playful, character-driven storytelling. The campaign incorporates varied props, including basketballs, tennis equipment, and autumn foliage, to create a nostalgic aesthetic. Utilizing clean studio lighting and natural light, the execution remains polished, emphasizing the intricate detailing of the apparel against both earthy tones and crisp, high-key backgrounds.
Project Guess · Guess Jeans Fall 2025 Campaign
The Fall 2025 campaign for Guess Jeans captures a relaxed, lifestyle-focused aesthetic across a series of editorial portraits. Photographed by Noua Unu with hair styling by Hikaru, the project features models Elan Lee and Luca Apple alongside a group of collaborators in diverse outdoor and interior settings. The imagery leans into a raw, tactile quality, utilizing analogue film photography and natural light to emphasize the textures of layered denim, canvas jackets, and knitwear. The compositions shift between intimate woodland portraits and dynamic, candid action shots, maintaining a cohesive, earthy visual language throughout the collection.
Project Guess · Guess Jeans Fall/Winter '25 Collection
Guess Jeans presents the Fall/Winter '25 collection through a series of editorial portraits. Photographed by Wade Schaul, the campaign highlights the brand's heritage-inspired outerwear, including varsity bomber jackets, puffer vests, and technical nylon layering, paired alongside staple denim pieces. The imagery utilizes a clean, minimalist aesthetic with diffused natural light and a neutral studio palette to emphasize garment texture and silhouette. Featuring model Rose Daniels, the work spans vertical portraits and square polaroid-style crops that evoke a contemporary, relaxed sportswear sensibility.
Project Guess · Guess Jeans Summer '25 Collection Edit
The Guess Jeans Summer '25 Collection Edit is a studio-based fashion campaign highlighting casual staples through a lens of clean, minimalist portraiture. Photographed by Wade Schaul, the series focuses on the tactile nature of denim and seasonal knitwear, utilizing a palette of pastel backdrops to elevate the collection's relaxed aesthetic. Techniques including soft, diffused lighting and purposeful motion blur appear throughout the imagery, lending a dynamic energy to the static studio sets. The work leans into editorial styling, favoring crisp compositions and high-contrast color pairings that prioritize the brand's updated logo placement and fabric textures.
Project Guess · Guess Jeans Summer 2025 Campaign
The Guess Jeans Summer 2025 campaign leans into a pastoral, sun-drenched aesthetic, capturing the label’s latest denim collection across a sprawling rural landscape. Shot by photographer Noua Unu, the visuals channel a cinematic sensibility, utilizing warm, high-contrast natural light to emphasize the tactile quality of the denim and the weathered textures of the backdrop. Styling by Daniel Gaines anchors the editorial approach, pairing classic indigo and light-wash pieces with vintage workwear accents. The series features actor Evan Mock and model Alana Champion, whose candid interactions and relaxed posing enhance the campaign's focus on authentic, off-duty style. The imagery transitions between vibrant, golden-hour warmth and stark monochrome portraits, incorporating subtle grainy finishes and analogue film techniques that evoke a nostalgic mood. Supporting the refined look are hair styling by Hikaru and makeup by Karo Kangas.
Project Guess · Forever Guess
Guess presents Forever Guess, a campaign highlighting the brand’s latest optical collection. Creative director Nicolai Marciano oversees the visual execution, featuring talent Leni Klum in a series of studio-based portraits. The creative leans into a minimalist aesthetic, utilizing clean commercial framing and soft light to emphasize the gold detailing and structural design of the eyewear frames.
Project Guess · Guess Kids S/S 26
The Guess Kids Spring/Summer 2026 campaign is a masterclass in high-street fashion storytelling, capturing the essence of childhood through a lens of surreal playfulness and polished commercial appeal. Photographed by Jody Mattioli, the series leans into a vibrant, whimsical aesthetic that blurs the lines between reality and a hand-crafted dreamscape. By utilizing oversized paper florals and stylized, painted pastoral backdrops, Mattioli creates an immersive environment that highlights the seasonal collection with a fresh, spirited energy. Throughout the imagery, the technical execution shifts seamlessly between soft natural light and precision studio strobes, ensuring the tactile details of knit textures, denim weaves, and signature branded polo shirts are rendered with exceptional clarity. The project successfully captures the dynamic personalities of its young talent, moving from serene portraiture to candid, live-action moments that feel both composed and spontaneous. Rather than relying on traditional minimalist catalog tropes, the campaign embraces an editorial maximalism that feels tailor-made for the brand's identity. The result is a cohesive, bright, and deeply engaging lookbook that elevates childrenswear beyond simple functionality, positioning it within a high-fashion context that remains inherently joyful and accessible. Every frame acts as a celebration of the season, effectively blending branded sportswear with a playful, artistic curiosity that resonates across the Guess Kids aesthetic.
Project Guess · Marilyn Monroe Capsule Collection
Guess spotlights its Marilyn Monroe Capsule Collection through a high-street fashion campaign that channels mid-century Hollywood aesthetics. Featuring creative direction from Paul Marciano, the project centers on a series of character-driven portraits that embrace classic silhouettes and period-inspired accessories. The imagery utilizes a monochromatic color grade to lean into its retro influence, balanced by distinct hard and soft lighting techniques. The campaign captures the collection’s focus on structured halter dresses and patterned denim across a series of outdoor, location-based compositions.
Project Guess · Guess Social Denim Fit Guide S/S 26
The Guess Social Denim Fit Guide S/S 26 campaign offers a masterclass in editorial minimalism, stripping away the excess to focus entirely on the architectural integrity of denim. Through a series of clean, studio-lit portraits and group compositions, the project creates a visual language rooted in the versatile intersection of white cotton basics and varied denim washes. The aesthetic leans into a high-end commercial look, utilizing a combination of studio strobe and soft natural light to accentuate the rich indigo textures and the precise tailoring of the collection. By centering the shoot on diverse groupings and intimate pairings—featuring models such as Gioele Patroni and Jonathan Kranebitter—the visuals emphasize the drape and fit of the apparel rather than the setting. The campaign effectively channels a classic fashion editorial vibe, relying on neutral backgrounds and balanced, structured posing to maintain a consistent, polished narrative. Every element, from the deliberate choice of silver-tone hardware detailing to the stark, seamless white backdrops, works in harmony to elevate everyday denim into a sophisticated fashion statement. This lookbook-style execution prioritizes clarity and texture, ensuring that the subtle nuances of the silhouettes remain the primary focus, ultimately reinforcing the brand's vision of modern, everyday luxury.
Project Guess · Statement fashion starts with GUESS ...
The latest campaign for Guess masterfully refines the brand’s identity within the luxury fashion house space, leaning into a polished, contemporary aesthetic that balances heritage denim with sophisticated knitwear. By leveraging a crisp editorial lens, the project highlights the tactile quality of corduroy and heavy textures through a mix of precise studio strobe work and diffuse natural light settings. Model Alejandro Caracuel anchors the series, bringing a steady, composed energy to each frame that elevates the commercial nature of the collection. The visual narrative moves seamlessly from sleek indoor studio environments featuring clean, monochromatic backdrops to more dynamic, architectural lifestyle portraiture. Throughout the imagery, the focus remains on the interplay of layering and fabric depth, from rugged indigo denim jackets to meticulously styled crew-neck sweaters. The integration of high-key commercial lighting emphasizes the sharp lines of both the apparel and the architectural elements, such as modern escalators and metallic surfaces. This project successfully channels an atmosphere of effortless confidence, using deliberate styling and balanced composition to translate everyday menswear into a cohesive fashion statement. By maintaining a clean, minimalist approach to the framing, the brand effectively centers the consumer experience on the quality of the materials and the versatility of the pieces, reinforcing a timeless appeal that speaks to the modern man’s wardrobe requirements.
Project Guess · GUESS Spring-Summer 2026 Campaign
The GUESS Spring-Summer 2026 campaign leans into a polished, commercial aesthetic, highlighting the season's denim-focused collection through clean studio portraiture. Photographer Morelli Brothers capture Chiara Ferragni in a series of shots that emphasize texture and soft, even lighting. The imagery showcases a mix of silhouettes, including ruffled paisley blouses and light-wash denim coordinates, against neutral backdrops. By utilizing soft commercial lighting and clean compositions, the work remains focused on the garment details and classic styling.
Project Guess · Fall 2023 Ad Campaign
The Guess Fall 2023 campaign brings an injection of high-octane glamour to the luxury fashion landscape, masterfully balancing classic opulence with a modern, editorial sensibility. Shot at the storied Santo Mauro Hotel in Madrid, the project leans into a rich, cinematic aesthetic that prioritizes texture and bold color palettes. Photographer Nima Benati captures the collection through a lens of refined elegance, utilizing studio strobe lighting to pull sharp, vivid detail from the intricate floral prints and structured leather silhouettes. The imagery features Georgina Rodríguez, whose poise grounds the compositions, whether she is seated gracefully against a deep red paneled wall or interacting with the collection’s signature bamboo-handled handbags amidst lush interior details. By integrating lifestyle elements with the precision of a high-end commercial shoot, the campaign avoids the static nature of traditional lookbooks, instead offering a vibrant narrative that celebrates the tactile quality of faux fur, smooth leather, and delicate ceramic accents. The deliberate use of dramatic color—vibrant orange against deep green, and black-and-red floral motifs—creates a striking visual tension that reinforces the brand's identity. This project serves as a sophisticated testament to the power of deliberate art direction, where every prop and architectural molding is calibrated to complement the clothing and accessories, resulting in a cohesive, polished series of portraits that feel both aspirational and timeless.
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