Guess

Jul 2023

The Guess Fall 2023 campaign brings an injection of high-octane glamour to the luxury fashion landscape, masterfully balancing classic opulence with a modern, editorial sensibility. Shot at the storied Santo Mauro Hotel in Madrid, the project leans into a rich, cinematic aesthetic that prioritizes texture and bold color palettes. Photographer Nima Benati captures the collection through a lens of refined elegance, utilizing studio strobe lighting to pull sharp, vivid detail from the intricate floral prints and structured leather silhouettes. The imagery features Georgina Rodríguez, whose poise grounds the compositions, whether she is seated gracefully against a deep red paneled wall or interacting with the collection’s signature bamboo-handled handbags amidst lush interior details. By integrating lifestyle elements with the precision of a high-end commercial shoot, the campaign avoids the static nature of traditional lookbooks, instead offering a vibrant narrative that celebrates the tactile quality of faux fur, smooth leather, and delicate ceramic accents. The deliberate use of dramatic color—vibrant orange against deep green, and black-and-red floral motifs—creates a striking visual tension that reinforces the brand's identity. This project serves as a sophisticated testament to the power of deliberate art direction, where every prop and architectural molding is calibrated to complement the clothing and accessories, resulting in a cohesive, polished series of portraits that feel both aspirational and timeless.

Editorial

Studio strobe

Luxury Fashion Houses, Fashion