Guess

Nov 2025

The Guess Jeans Fall 2025 campaign explores a relaxed, lifestyle-focused aesthetic within the luxury fashion sector. Captured by photographer Noua Unu, the series features models Elan Lee and Luca Apple in a variety of candid settings ranging from woodland landscapes to domestic interiors. Utilizing analogue film photography and natural light, the campaign leans into a gritty and raw editorial style. The imagery highlights layered denim apparel and casual separates, emphasizing texture through a mix of monochrome and warm, earthy color palettes. Hair styling by Hikaru rounds out the look, contributing to the lived-in, intimate tone of the portraits.

Editorial, Horizontal

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign