The Fall 2025 campaign for Guess Jeans captures a relaxed, lifestyle-focused aesthetic across a series of editorial portraits. Photographed by Noua Unu with hair styling by Hikaru, the project features models Elan Lee and Luca Apple alongside a group of collaborators in diverse outdoor and interior settings.
The imagery leans into a raw, tactile quality, utilizing analogue film photography and natural light to emphasize the textures of layered denim, canvas jackets, and knitwear. The compositions shift between intimate woodland portraits and dynamic, candid action shots, maintaining a cohesive, earthy visual language throughout the collection.
