Guess: Guess Jeans Fall 2025 Campaign
Brand
Date
Nov 2025
Description
The Fall 2025 campaign for Guess Jeans captures a relaxed, lifestyle-focused aesthetic across a series of editorial portraits. Photographed by Noua Unu with hair styling by Hikaru, the project features models Elan Lee and Luca Apple alongside a group of collaborators in diverse outdoor and interior settings. The imagery leans into a raw, tactile quality, utilizing analogue film photography and natural light to emphasize the textures of layered denim, canvas jackets, and knitwear. The compositions shift between intimate woodland portraits and dynamic, candid action shots, maintaining a cohesive, earthy visual language throughout the collection.
Style
Editorial, Horizontal
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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