Guess spotlights its Marilyn Monroe Capsule Collection through a high-street fashion campaign that channels mid-century Hollywood aesthetics. Featuring creative direction from Paul Marciano, the project centers on a series of character-driven portraits that embrace classic silhouettes and period-inspired accessories.
The imagery utilizes a monochromatic color grade to lean into its retro influence, balanced by distinct hard and soft lighting techniques. The campaign captures the collection’s focus on structured halter dresses and patterned denim across a series of outdoor, location-based compositions.
