Guess
Marilyn Monroe Capsule Collection
Brand
Date
Apr 2026
Description
Guess introduces the Marilyn Monroe Capsule Collection, a fashion campaign that leans into mid-century aesthetic codes. Under the creative direction of Paul Marciano, the imagery references classic Hollywood styling through a high-contrast monochrome lens. The production captures the collection’s focus on polka dot halter dresses and coordinated accessories. By utilizing retro motifs and distinct hard and soft lighting, the campaign establishes a visual connection to the period's iconic silhouettes.
Style
Vertical, Commercial, Monochrome, Retro
Industries
High Street Fashion
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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