Guess

Jul 2025

The Guess Jeans Summer 2025 campaign leans into a pastoral, sun-drenched aesthetic to showcase the brand's latest denim collection. Photographed by Noua Unu, the series captures a sense of Americana through a collection of editorial and commercial imagery set against rural landscapes, vintage vehicles, and weathered wooden structures. Fashion editor and stylist Daniel Gaines anchors the visuals in classic denim-on-denim looks, incorporating plaids and neutral basics to emphasize a relaxed, authentic feel. The imagery relies on warm, natural light and golden hour illumination, with select frames featuring a cinematic quality and the distinct texture of analogue film. Featuring actor Evan Mock and model Alana Champion, the campaign uses high-contrast shadows and raw backdrops to highlight the craftsmanship of the apparel.

High Street Fashion

Advertising Campaign