Guess: Guess Jeans Summer 2025 Campaign

Jul 2025

The Guess Jeans Summer 2025 campaign leans into a pastoral, sun-drenched aesthetic, capturing the label’s latest denim collection across a sprawling rural landscape. Shot by photographer Noua Unu, the visuals channel a cinematic sensibility, utilizing warm, high-contrast natural light to emphasize the tactile quality of the denim and the weathered textures of the backdrop. Styling by Daniel Gaines anchors the editorial approach, pairing classic indigo and light-wash pieces with vintage workwear accents. The series features actor Evan Mock and model Alana Champion, whose candid interactions and relaxed posing enhance the campaign's focus on authentic, off-duty style. The imagery transitions between vibrant, golden-hour warmth and stark monochrome portraits, incorporating subtle grainy finishes and analogue film techniques that evoke a nostalgic mood. Supporting the refined look are hair styling by Hikaru and makeup by Karo Kangas.

Advertising Campaign