Guess
GUESS Spring-Summer 2026 Campaign
Brand
Date
Jan 2026
Description
Guess debuts its Spring-Summer 2026 campaign, featuring Chiara Ferragni as the central talent. The imagery explores classic seasonal aesthetics through a polished, commercial lens, focusing on denim-heavy ensembles and light textile layering. Photographed by the Morelli Brothers, the series utilizes soft studio lighting and a clean, neutral backdrop palette to emphasize the collection's texture and tailored silhouettes. The work captures a relaxed, high-fashion energy across multiple studio portraits and full-length shots.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
High Street Fashion
Color
Powder Blue
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.