Guess Jeans presents the Fall/Winter '25 collection through a series of editorial portraits. Photographed by Wade Schaul, the campaign highlights the brand's heritage-inspired outerwear, including varsity bomber jackets, puffer vests, and technical nylon layering, paired alongside staple denim pieces.
The imagery utilizes a clean, minimalist aesthetic with diffused natural light and a neutral studio palette to emphasize garment texture and silhouette. Featuring model Rose Daniels, the work spans vertical portraits and square polaroid-style crops that evoke a contemporary, relaxed sportswear sensibility.
