Guess

Oct 2025

Guess Jeans presents the Fall/Winter '25 Collection, a series of studio portraits captured by photographer Wade Schaul. The campaign focuses on casual apparel, ranging from cable-knit sweaters and nylon outerwear to varsity jackets and signature denim pieces. The visuals emphasize a relaxed aesthetic through layered textures and neutral backdrops. Featuring model Rose Daniels and additional male talent, the imagery utilizes a consistent approach to studio lighting, often employing natural light and soft diffusion to highlight the apparel details. The collection includes various formats, ranging from clean vertical editorial frames to Polaroid-style square portraits, each maintaining a minimalist composition that centers on the seasonal silhouettes and branding.