Frito-Lay
Frito-Lay's high-impact commercial campaigns across CPG and food and beverage
Featured Frito-Lay projects
This week's top Frito-Lay projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Frito-Lay · Lay’s 2026 World Cup, “Jump on America”
Frito-Lay taps into the excitement of the 2026 World Cup with its “Jump on America” campaign. The spot, developed by 72andSunny LA and produced by Gifted Youth, follows Will Ferrell as he navigates a branded truck through various landscapes, sharing the screen with Marshawn Lynch. The commercial utilizes a live-action technique and relies on professional comedic delivery to frame the brand's association with the upcoming global tournament. The production incorporates post-production and VFX work from JAMM Visual, with audio and music finishing provided by Lime Studios and William McVay.
Frito-Lay · Rescue
Frito-Lay presents 'Rescue,' a commercial spot centered on comedic timing and candid interaction. The narrative features two characters in a park setting, leaning into a humorous tone through a sequence involving a firefighter and unexpected animal arrivals. The project utilizes live-action technique and natural daylight to establish its aesthetic. The execution highlights the product interaction with clean, straightforward visuals. Sound design for the campaign was provided by Heavy Duty Projects.
Frito-Lay · Lost in the Crunch
Frito-Lay’s 'Lost in the Crunch' campaign features former NFL star Marshawn Lynch in a comedic spot that focuses on a lighthearted exchange regarding his snack preferences. Developed by D3, the commercial finds Lynch enjoying Jalapeno flavoured crisps while caught in a playful negotiation over the phone. The production moves between a sunlit estate and a wood-paneled study, utilizing live-action technique to capture the interaction. With editorial work by The Den Editorial and production handled by Ridley Scott Associates LA, the piece leans into a warm aesthetic with crisp framing and dynamic editing.
Frito-Lay · Frito-Lay "It's the Most Wonderful Time"
Frito-Lay’s holiday campaign, titled 'It's the Most Wonderful Time,' captures a series of festive winter scenes featuring Jimmy Fallon. The live-action commercial showcases a sequence of holiday traditions, ranging from skating on a frozen lake to intimate gatherings centered around shared snacks. The production utilizes cozy, light-filled interiors and detailed set design to anchor the holiday theme. Supported by production from RadicalMedia US, the work emphasizes a warm, high-energy atmosphere through its commercial execution and vibrant visual treatment.
Frito-Lay · Back to Football
Frito-Lay’s Back to Football campaign captures the communal energy of sports viewership. The commercial video leans into live-action techniques to bridge the gap between professional football fields and domestic living rooms. Featuring scenes of friends gathered to watch the game, the spot highlights the shared experience of the season. The cinematography utilizes natural indoor lighting to maintain a casual, ambient feel throughout the horizontal-format sequences. Music and sound design are provided by JSM Music.
Frito-Lay · Unretirement
Frito-Lay’s Unretirement commercial project explores the communal experience of football fandom within a domestic setting. The campaign intercuts scenes of friends gathered in residential living rooms with professional game-day footage, bridging casual viewing with high-stakes athletic performance. Produced by Superprime Films and The Mill US, the spot employs natural light and live-action techniques to build an inviting, candid atmosphere. The production team, including post-production work from The Den Editorial and The Mill US, emphasizes a realistic aesthetic that grounds the brand within the context of home entertainment and snacks. Audio design for the project was provided by JSM Music, with agency support from Ketchum and Manning Gottlieb OMD.
Frito-Lay · 75 years in 14 hours ⏱️
Frito-Lay celebrates its 75th anniversary with a high-energy event production, '75 years in 14 hours.' The project centres on a vibrant runway presentation that merges fashion-forward aesthetics with brand heritage. Produced by HEARTLENT GROUP, the event features a series of live-action segments highlighting models in colourful attire. The film utilizes a mix of commercial event videography and candid lifestyle captures, leaning into retro-inspired set design and atmospheric lighting to mark the milestone.
Frito-Lay · Unretirement
Frito-Lay’s 'Unretirement' commercial campaign taps into the shared experience of domestic football watch parties. The narrative transitions between groups of friends gathered in living rooms and professional sports contexts to emphasize a sense of camaraderie during the game. Produced by Superprime Films, the spot utilizes live-action technique and a warm color palette to capture authentic reactions within a relaxed, indoor environment. Post-production and visual effects were handled by The Den Editorial to maintain a dynamic edit across the commercial narrative.
Frito-Lay · Share More Joy
Frito-Lay brings a nostalgic tone to its latest holiday campaign, Share More Joy. The commercial centers on a classic encounter in a warmly lit living room, utilizing cinematic lighting to create a cozy, domestic atmosphere. The spot features Santa Claus navigating a festive interior, sampling seasonal treats alongside the brand’s core snack lineup. Developed by agency Rethink, the work leans into a cinematic visual style with a desaturated color palette to ground the holiday narrative.
Frito-Lay · 2024 NFL Playoffs
Frito-Lay celebrates the 2024 NFL Playoffs with a commercial spot that highlights the ritual of game-day snacking. The campaign features former NFL stars Rob Gronkowski and Marshawn Lynch, capturing a mix of candid football viewing and comedic, high-energy celebrations. Utilizing a live-action technique, the project leans into a humorous tone through recurring bursts of confetti and casual, relatable scenes of fans sharing snacks. The production emphasizes a communal atmosphere with warm interior lighting, focusing on the shared experience of sports fandom.
Frito-Lay · Simply
Frito-Lay’s campaign for its Simply product line transitions from a domestic, natural pantry setting into a stylized musical performance. The commercial uses a live-action technique to contrast a grounded snack experience with a high-energy sequence featuring coordinated choreography on a blue-lit stage. Set against a backdrop of geometric flooring and glowing lights, the production leans into a rhythmic visual language to showcase the snack brand. Sound design and composition for the spot were provided by JSM Music.
Frito-Lay · Game of Snacks
Frito-Lay’s Game of Snacks commercial presents a series of miniature diorama worlds constructed within snack packaging. The project explores an animated narrative that transitions from a suburban school setting to a nocturnal campfire environment. Utilizing a hybrid of animation and live-action techniques, the campaign highlights various product cartons through high-detail environmental builds. The project features sound design by JSM Music.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
