Frito-Lay: 75 years in 14 hours ⏱️
Brand
Date
Sep 2023
Description
Frito-Lay celebrates its 75th anniversary with a high-energy event production, '75 years in 14 hours.' The project centres on a vibrant runway presentation that merges fashion-forward aesthetics with brand heritage. Produced by HEARTLENT GROUP, the event features a series of live-action segments highlighting models in colourful attire. The film utilizes a mix of commercial event videography and candid lifestyle captures, leaning into retro-inspired set design and atmospheric lighting to mark the milestone.
Style
Horizontal, Commercial, Retro
Industries
Color
Golden Yellow
Burgundy
Jet Black
Background
Showroom
Context
Event / PR
Associated creatives
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