Frito-Lay celebrates its 75th anniversary with a high-energy event production, '75 years in 14 hours.' The project centres on a vibrant runway presentation that merges fashion-forward aesthetics with brand heritage.
Produced by HEARTLENT GROUP, the event features a series of live-action segments highlighting models in colourful attire. The film utilizes a mix of commercial event videography and candid lifestyle captures, leaning into retro-inspired set design and atmospheric lighting to mark the milestone.
