Frito-Lay: Game of Snacks
Brand
Date
Apr 2024
Description
Frito-Lay’s Game of Snacks commercial presents a series of miniature diorama worlds constructed within snack packaging. The project explores an animated narrative that transitions from a suburban school setting to a nocturnal campfire environment. Utilizing a hybrid of animation and live-action techniques, the campaign highlights various product cartons through high-detail environmental builds. The project features sound design by JSM Music.
Style
Horizontal, Commercial, Action, Minimalist
Techniques
Animation
Industries
Color
Royal Blue
Golden Yellow
Crimson
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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