Frito-Lay Lay’s 2026 World Cup, “Jump on America” 2026

About

Frito-Lay taps into the excitement of the 2026 World Cup with its “Jump on America” campaign. The spot, developed by 72andSunny LA and produced by Gifted Youth, follows Will Ferrell as he navigates a branded truck through various landscapes, sharing the screen with Marshawn Lynch. The commercial utilizes a live-action technique and relies on professional comedic delivery to frame the brand's association with the upcoming global tournament. The production incorporates post-production and VFX work from JAMM Visual, with audio and music finishing provided by Lime Studios and William McVay.