Frito-Lay: Simply
Brand
Date
Jan 2024
Description
Frito-Lay’s campaign for its Simply product line transitions from a domestic, natural pantry setting into a stylized musical performance. The commercial uses a live-action technique to contrast a grounded snack experience with a high-energy sequence featuring coordinated choreography on a blue-lit stage. Set against a backdrop of geometric flooring and glowing lights, the production leans into a rhythmic visual language to showcase the snack brand. Sound design and composition for the spot were provided by JSM Music.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Beige
Lavender
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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