Frito-Lay: Lost in the Crunch
Brand
Date
Oct 2021
Description
Frito-Lay’s 'Lost in the Crunch' campaign features former NFL star Marshawn Lynch in a comedic spot that focuses on a lighthearted exchange regarding his snack preferences. Developed by D3, the commercial finds Lynch enjoying Jalapeno flavoured crisps while caught in a playful negotiation over the phone. The production moves between a sunlit estate and a wood-paneled study, utilizing live-action technique to capture the interaction. With editorial work by The Den Editorial and production handled by Ridley Scott Associates LA, the piece leans into a warm aesthetic with crisp framing and dynamic editing.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Color
Jet Black
Forest Green
Golden Yellow
Background
House
Context
TVC / TV Commercial
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