Frito-Lay: Share More Joy
Brand
Date
Dec 2023
Description
Frito-Lay brings a nostalgic tone to its latest holiday campaign, Share More Joy. The commercial centers on a classic encounter in a warmly lit living room, utilizing cinematic lighting to create a cozy, domestic atmosphere. The spot features Santa Claus navigating a festive interior, sampling seasonal treats alongside the brand’s core snack lineup. Developed by agency Rethink, the work leans into a cinematic visual style with a desaturated color palette to ground the holiday narrative.
Style
Horizontal, Cinematic, Desaturated, Nostalgic
Industries
Event
New Year's Eve, Christmas
Color
Burgundy
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.