Frito-Lay: Frito-Lay "It's the Most Wonderful Time"
Brand
Date
Feb 2022
Description
Frito-Lay’s holiday campaign, titled 'It's the Most Wonderful Time,' captures a series of festive winter scenes featuring Jimmy Fallon. The live-action commercial showcases a sequence of holiday traditions, ranging from skating on a frozen lake to intimate gatherings centered around shared snacks. The production utilizes cozy, light-filled interiors and detailed set design to anchor the holiday theme. Supported by production from RadicalMedia US, the work emphasizes a warm, high-energy atmosphere through its commercial execution and vibrant visual treatment.
Style
Horizontal, Commercial, Action, Moody, Warm
Industries
Color
Pure White
Navy
Crimson
Background
Sandy Beach
Context
TVC / TV Commercial
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