Dick's Sporting Goods
Dick's Sporting Goods athletic apparel and sportswear campaigns
Featured Dick's Sporting Goods projects
This week's top Dick's Sporting Goods projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dick's Sporting Goods · DIN DAA DAA
The DIN DAA DAA campaign for Dick's Sporting Goods captures an energetic series of dance-focused vignettes centered on athletic movement. Set across clean studio and white-box environments, the project features diverse dancers performing choreography underscored by sharp geometric accents in orange and green. Technically, the commercial employs dynamic tracking shots and live-action techniques to emphasize the fluid motion of the performers. The production was developed by Where Eagles Dare, with VFX provided by Straynge Media and sound design by Score A Score and Beacon Street Studios.
Dick's Sporting Goods · Father's Day, MH
Dick’s Sporting Goods presents a commercial film for Father’s Day that navigates the intersection of athletic dedication and paternal relationships. Through a series of vignettes, the narrative follows football players across training grounds, balancing high-intensity practice scenes with quiet, intimate moments between family members. The production utilizes a cinematic live-action technique, relying on natural lighting to ground the emotional tone of the piece. Creative agency Anomaly steered the development of the project, while MAS-Music and Strategy oversaw the music and sound design to underscore the film's focus on team dynamics and family connection.
Dick's Sporting Goods · CALIA Inspire: "There's Beauty in the Burn"
Dick's Sporting Goods presents the CALIA Inspire campaign, titled "There's Beauty in the Burn." This live-action commercial highlights a series of high-intensity fitness routines, including strength training, box jumps, and treadmill workouts. Captured with natural light filtering through a sunlit gym, the project maintains an athletic, focused tone throughout. The film features music and sound supervision by Squeak E Clean Studios and Michael Gross, alongside musical contributions from artist Big Boss Vette.
Dick's Sporting Goods · Where It All Kicks Off
Dick's Sporting Goods presents 'Where It All Kicks Off,' a commercial campaign highlighting the brand's soccer equipment and athletic apparel range. Produced by OBB Media, the film transitions from the interior of a modern retail space into a series of rooftop soccer matches set against an urban skyline. The visual approach pairs bright, clinical retail environments with the warmer hues of a sunset. The production leans into dynamic camera movements to showcase footwear and technical gear, utilizing live-action techniques to bridge the gap between in-store discovery and field performance.
Adidas, Dick's Sporting Goods · Where It All Kicks Off - Client Edit
Adidas and Dick's Sporting Goods present 'Where It All Kicks Off,' a commercial campaign centered on the connection between retail exploration and athletic performance. The production channels the energy of youth soccer culture, moving between the curated environments of a sporting goods store and the intensity of a rooftop pitch at sunset. The narrative uses fast cuts and dynamic camera perspectives to bridge the gap between product discovery and active play. With a clean, warm aesthetic, the piece highlights soccer footwear and apparel within both commercial retail spaces and outdoor environments.
Dick's Sporting Goods · Inside the Card
Dick's Sporting Goods presents 'Inside the Card,' a commercial campaign centered on the benefits of their loyalty program. The animation moves from a physical card to intricate 3D dioramas, depicting miniature sports environments that range from baseball diamonds to golf courses. Produced by MAKE, the work utilizes 3D render / CGI techniques to create a futuristic aesthetic. The narrative is punctuated by action sequences and animated athletes, with bold typography providing clear information on reward structures against a recurring green background.
Dick's Sporting Goods · Inside the Card - BTS Shot Breakdown
Dick's Sporting Goods presents a technical breakdown of the 3D production process behind its latest sports-themed sequence. The video provides a transparent look at the creative workflow, transitioning through wireframe previews, character isolation layers, and the final rendered environment featuring a golfer set against a stylized course. Produced with animation by MAKE, the work highlights the intersection of CGI and motion design. By deconstructing the compositing steps, the project emphasizes the technical precision required to build these digital assets, utilizing 3D render, CGI, and graphic design techniques.
Dick's Sporting Goods · Inside the Card - BTS Clip - The Card
Dick’s Sporting Goods presents this behind-the-scenes animation clip, providing an inside look at the development of The Card. This commercial piece focuses on the product asset, utilizing 3D render/CGI techniques to detail the card's physical properties. The visuals feature the card floating and rotating against a green gradient background. Technical reference spheres in matte, grey, and chrome are positioned in the frame to showcase lighting and reflection dynamics. The production features animation work by the team at MAKE.
Dick's Sporting Goods · FAMILY GEAR PRICED TO WIN
This commercial campaign for Dick's Sporting Goods highlights a range of athletic apparel and gear designed for family-oriented outdoor activities. The production, executed by Where Eagles Dare, captures various individuals engaging in sports such as baseball, tennis, and soccer, alongside group cycling and track workouts. The film utilizes dynamic camera work and natural lighting to emphasize an active lifestyle. By balancing shots of retail store environments with vibrant, live-action sequences in outdoor settings, the project highlights the accessibility and versatility of the brand's apparel offerings.
Dick's Sporting Goods, TWITCH + ALLISON · EVERYBODY DANCE NOW
Dick's Sporting Goods, in collaboration with Twitch and Allison, presents 'EVERYBODY DANCE NOW,' a high-energy commercial featuring a series of dynamic choreography sequences. Set against a backdrop of urban environments, the piece captures a variety of fast-paced dance routines performed by a central duo. The production leans into a clean, live-action aesthetic, utilizing natural outdoor lighting to highlight vibrant costume changes throughout the choreography. Creative development was managed by Where Eagles Dare, with production handled by Art Class Content and original music provided by Score A Score.
Dick's Sporting Goods · BUST A MOVE
Dick’s Sporting Goods brings high-energy movement to the forefront in the campaign 'Bust A Move.' The commercial spotlights a diverse cast engaged in various forms of physical activity, from rhythmic dance to urban running, set across a shifting landscape of city streets and natural park environments. Developed by agency Where Eagles Dare, the production leans into live-action techniques to emphasize athletic performance. The piece utilizes fast-paced editing and natural light to maintain a clean, active aesthetic throughout the film. Sound design, provided by Score A Score, complements the choreography to frame a kinetic visual experience.
Dick's Sporting Goods · 22DSGQ3_30_Twitch-Allison_16x9
Dick’s Sporting Goods brings high-energy movement to the forefront in this commercial campaign, showcasing a diverse group of dancers performing in a series of modern, industrial studio environments. Through vibrant color blocking and rhythmic, dynamic choreography, the production highlights athletic streetwear and sportswear apparel in motion. The project, produced by agency Where Eagles Dare, utilizes fluid, fast-paced framing to emphasize the action. The aesthetic is defined by expansive white spaces and bold, geometric set designs that contrast with the performance, maintaining a focus on the athletic utility of the featured clothing.
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