Bank of America
Bank of America's human-centric commercial campaigns and brand films in banking and finance
Featured Bank of America projects
This week's top Bank of America projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bank of America · Boys of Summer (MLB) :30
Bank of America’s Boys of Summer :30 commercial follows a youth baseball team and their coach as they navigate the preparations for a state tournament. The narrative centers on the rhythm of team practice, capturing moments on the diamond and the shared downtime of athletes in the community. The spot utilizes live-action technique, favoring wide landscape framing and warm cinematic color grading. Throughout the film, natural light emphasizes the setting, grounding the team's routine in a relatable, authentic aesthetic. Production credits include Hill Holliday for agency and creative direction, with music and sound design by MAS-Music and Strategy.
Bank of America · Tomorrow Starts Today
Bank of America’s 'Tomorrow Starts Today' commercial campaign explores themes of anticipation and community through a series of twilight sequences. The project captures the quiet transition of small-town life, moving through local landmarks including diners, laundromats, and neighborhood sports fields under the cover of dusk. The execution relies on a cinematic, live-action technique, utilizing a palette of moody ambient light punctuated by the warm, interior glow of suburban windows and neon signage. Production was handled by Rattling Stick, with creative development by Leo Burnett Chicago and post-production work by Parliament.
Bank of America · "Looking Back"
Bank of America’s "Looking Back" campaign explores the intersection of sports heritage and personal legacy. The project, developed by Leo Burnett Chicago, employs a live-action technique that bridges contemporary portraiture with historical archival footage. The film utilizes cinematic atmospheric lighting and warm golden hour tones to depict a baseball player in a focused, quiet moment of preparation within a stadium dugout. Perpetual Motion provided the music and sound design, which underscores the narrative shift between past and present.
Bank of America · Ask Yourself
Bank of America presents 'Ask Yourself,' a commercial spot centered on the tangible impact of community development and affordable housing initiatives. Directed by Chrris Lowe, the film follows a market executive navigating construction sites and professional settings to highlight local investments. Produced by Voyager, the piece leans into a documentary aesthetic to capture authentic interactions with community members and colleagues. The cinematography by Mack Fisher utilizes natural light and a clean visual palette to ground the narrative in a realistic, on-location environment, blending professional polish with a documentary technique.
Bank of America · BofA Rewards_Virginia
Bank of America positions its rewards offerings through this documentary-style commercial. The film follows a customer named Virginia and her friend as they chart travel plans, blending live-action footage with personal photography from their outdoor excursions. Utilizing natural light and warm color grading, the spot leans into a candid visual language. The production highlights the personal side of banking services through a focus on travel and shared experiences.
Bank of America · NYC Anthem
The NYC Anthem campaign for Bank of America serves as a poignant love letter to the resilience and vibrant diversity of the five boroughs. Through a sophisticated blend of lifestyle imagery and cinematic storytelling, the project captures the heartbeat of the city, moving seamlessly from the quiet focus of medical offices and artistic hubs like the Whitney Museum of American Art to the bustling, sun-drenched street corners that define the metropolitan experience. By utilizing a deliberate live-action technique, the production grounds its corporate narrative in the lived realities of New Yorkers, fostering an authentic connection between large-scale institutional support and individual community milestones. The visual identity of the campaign relies heavily on warm golden light to transform familiar urban landmarks into intimate, welcoming spaces, effectively balancing high-end corporate polish with genuine human warmth. Rather than relying on static tropes, the montage leans into an observational aesthetic that highlights how financial engagement quietly underpins the cultural and social fabric of the city. This project successfully positions Bank of America not as a distant financial entity, but as a deeply embedded participant in the city's ongoing story, proving that even the most institutional brand narratives can feel personal, evocative, and profoundly human when executed with such a precise and emotive creative vision.
Bank of America · Anthem
Bank of America’s latest brand anthem film, Anthem, masterfully repositions the traditional banking experience by anchoring its narrative in the accessible and evolving world of golf. Moving beyond the stiff, corporate aesthetics often associated with finance, the project leans into a lifestyle-focused visual language that celebrates inclusivity and personal progression. Through a seamless blend of live-action technique and deliberate pacing, the film captures the multifaceted nature of the sport, bridging the gap between heritage courses under bright, natural daylight and the high-tech precision of modern indoor simulators. By showcasing everything from a young girl mastering her putting stroke to a professional utilizing virtual reality in a contemporary living space, the campaign emphasizes that achievement is personal and multifaceted. The cinematic quality of the footage, punctuated by evocative slow motion, grounds the brand in a space of aspiration and constant improvement. With creative stewardship from Leo Burnett, the project successfully elevates the banking industry, moving the brand conversation toward a more human-centric narrative. The visual execution reflects a sophisticated balance of traditional golf culture and modern digital integration, ultimately positioning the institution as a versatile partner for those at every stage of their life, whether on the fairway or navigating the complexities of the modern financial landscape.
Bank of America · Military Hiring Long Form
Bank of America presents this long-form documentary piece detailing the transition of U.S. military veterans into the civilian workforce. The project balances contemporary sit-down interviews with historical archival footage and photography to highlight individual career trajectories. Produced with creative support from Hill Holliday, the narrative employs a documentary-style approach. The edit integrates personal storytelling with live-action techniques, underscored by custom sound design from MAS-Music and Strategy, maintaining a consistent and reflective tone throughout.
Bank of America · Latam NFA
Bank of America’s Latam NFA campaign highlights cash rewards offerings through a series of vignettes set in common retail and educational environments. The live-action commercial captures routine activities across a Spanish classroom, a bookstore, a grocery store, and a service station. Employing natural lighting, the project leans into clean, accessible visuals to frame the customer experience. Music and sound design for the spot was handled by MAS-Music and Strategy.
Bank of America · Coming Home
Bank of America’s 'Coming Home' is a campaign centered on the experiences of military veterans returning to civilian life. The commercial follows a narrative thread of reunions, beginning with arrivals at airport terminals and transitioning to intimate family gatherings in suburban settings. Developed by Hill Holliday, the film leans into a cinematic aesthetic defined by warm color grading and natural lighting. The visual treatment underscores the homecoming theme, pairing live-action storytelling with an evocative soundscape from MAS-Music and Strategy to bridge the gap between military service and civilian milestones.
Bank of America · Spoon
Bank of America’s 'Spoon' commercial campaign explores the intersection of everyday holiday preparation and personal finance. Through a series of vignettes, the narrative follows diverse families as they navigate baking, grocery shopping, and holiday travel, linking these domestic moments to routine credit card transactions. Developed by agency Hill Holliday, the project leans into a warm aesthetic with cozy, domestic interior settings. The film utilizes live-action technique and warm lighting to maintain a festive tone across its sequence of scenes.
Bank of America · Boys of Summer (MLB) :60
Bank of America channels the atmosphere of youth athletics in this 60-second commercial spot, "Boys of Summer." The film captures a baseball team in uniform navigating the stadium grounds, from the dugout to the field, during a state final tournament. The project leans into an authentic, sunlit aesthetic, utilizing natural light and live-action technique to document the interaction between players and coaches. With creative development by Hill Holliday and sound design by MAS-Music and Strategy, the commercial focuses on the environment of competitive youth sports.
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