Bank of America

Aug 2026

Bank of America’s latest brand anthem film, Anthem, masterfully repositions the traditional banking experience by anchoring its narrative in the accessible and evolving world of golf. Moving beyond the stiff, corporate aesthetics often associated with finance, the project leans into a lifestyle-focused visual language that celebrates inclusivity and personal progression. Through a seamless blend of live-action technique and deliberate pacing, the film captures the multifaceted nature of the sport, bridging the gap between heritage courses under bright, natural daylight and the high-tech precision of modern indoor simulators. By showcasing everything from a young girl mastering her putting stroke to a professional utilizing virtual reality in a contemporary living space, the campaign emphasizes that achievement is personal and multifaceted. The cinematic quality of the footage, punctuated by evocative slow motion, grounds the brand in a space of aspiration and constant improvement. With creative stewardship from Leo Burnett, the project successfully elevates the banking industry, moving the brand conversation toward a more human-centric narrative. The visual execution reflects a sophisticated balance of traditional golf culture and modern digital integration, ultimately positioning the institution as a versatile partner for those at every stage of their life, whether on the fairway or navigating the complexities of the modern financial landscape.

Lifestyle, Commercial, Cinematic

Live-action Technique, Slow motion

Banking, Finance