Bank of America: Spoon
Brand
Date
Dec 2025
Description
Bank of America’s 'Spoon' commercial campaign explores the intersection of everyday holiday preparation and personal finance. Through a series of vignettes, the narrative follows diverse families as they navigate baking, grocery shopping, and holiday travel, linking these domestic moments to routine credit card transactions. Developed by agency Hill Holliday, the project leans into a warm aesthetic with cozy, domestic interior settings. The film utilizes live-action technique and warm lighting to maintain a festive tone across its sequence of scenes.
Style
Horizontal, Commercial, Warm
Industries
Event
Christmas
Color
Navy
Pure White
Chocolate
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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