Bank of America: "Looking Back"
Brand
Date
Aug 2025
Description
Bank of America’s "Looking Back" campaign explores the intersection of sports heritage and personal legacy. The project, developed by Leo Burnett Chicago, employs a live-action technique that bridges contemporary portraiture with historical archival footage. The film utilizes cinematic atmospheric lighting and warm golden hour tones to depict a baseball player in a focused, quiet moment of preparation within a stadium dugout. Perpetual Motion provided the music and sound design, which underscores the narrative shift between past and present.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Color
Pure White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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