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Bank of America: Latam NFA

Date

Dec 2025

Description

Bank of America’s Latam NFA campaign highlights cash rewards offerings through a series of vignettes set in common retail and educational environments. The live-action commercial captures routine activities across a Spanish classroom, a bookstore, a grocery store, and a service station. Employing natural lighting, the project leans into clean, accessible visuals to frame the customer experience. Music and sound design for the spot was handled by MAS-Music and Strategy.

Style

Horizontal, Commercial

Industries
Background

Education Building

Context

TVC / TV Commercial

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