Bank of America: Coming Home
Brand
Date
Dec 2025
Description
Bank of America’s 'Coming Home' is a campaign centered on the experiences of military veterans returning to civilian life. The commercial follows a narrative thread of reunions, beginning with arrivals at airport terminals and transitioning to intimate family gatherings in suburban settings. Developed by Hill Holliday, the film leans into a cinematic aesthetic defined by warm color grading and natural lighting. The visual treatment underscores the homecoming theme, pairing live-action storytelling with an evocative soundscape from MAS-Music and Strategy to bridge the gap between military service and civilian milestones.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Color
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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