Bank of America
BofA Rewards_Virginia
Brand
ProjectBofA Rewards_Virginia
Date
Sep 2026
Description
Bank of America positions itself as an enabler of personal experiences in this documentary-style spot, titled BofA Rewards_Virginia. The campaign focuses on the narrative of a real customer, Virginia, as she maps out upcoming travel plans with a friend. Produced by Jack Rosman, the project uses a live-action technique to capture the planning process in a domestic setting. The visual execution leans into natural light and a warm color palette, reflecting a candid and grounded aesthetic.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Banking
Color
Royal Blue
Camel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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