Bank of America
BofA Rewards_Virginia
Brand
ProjectBofA Rewards_Virginia
Date
Sep 2026
Description
Bank of America positions its rewards offerings through this documentary-style commercial. The film follows a customer named Virginia and her friend as they chart travel plans, blending live-action footage with personal photography from their outdoor excursions. Utilizing natural light and warm color grading, the spot leans into a candid visual language. The production highlights the personal side of banking services through a focus on travel and shared experiences.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Banking
Color
Royal Blue
Camel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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