Aldi
Aldi's playful commercial campaigns and retail storytelling across big box grocery
Featured Aldi projects
This week's top Aldi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aldi · Go A Little Extra This Christmas
The Aldi holiday campaign, 'Go A Little Extra This Christmas,' depicts the collaborative spirit of seasonal home preparation. Directed by Hamish Rothwell, the film moves through domestic scenes ranging from quiet moments of connection to active kitchen sessions focused on meal assembly and craft-making. Shot with a cinematic, live-action approach, the narrative emphasizes collaborative family dynamics within warm, sunlit environments. The production highlights the preparation of traditional holiday meals and decorations, leaning into a naturalistic visual style.
Aldi · A Breeze
Aldi presents 'A Breeze,' a playful commercial spot set within the bright, organized aisles of a supermarket. The film captures shoppers interacting with grocery displays, centering on a choreographed, lighthearted sequence featuring a man and a woman navigating the store's produce and retail shelves. Produced by GREATERGOOD, the spot leans into a clean, live-action technique to highlight a casual retail environment. The production focuses on rhythmic movement and a bright aesthetic across a series of grocery-focused scenes.
Aldi · Go A Little Extra
Aldi leans into the festive season with 'Go A Little Extra,' a commercial project that captures the collaborative spirit of holiday meal preparation. The film observes a family navigating the kitchen, from seasoning a turkey to mixing ingredients and crafting seasonal decor, grounding the narrative in a relatable domestic environment. Developed by BMF Sydney with production support from Good Oil, the spot utilizes live-action techniques to emphasize the preparation of a large family dinner. The cinematography makes consistent use of warm, golden hour lighting to establish a cozy tone within the home settings.
Aldi · IQ Test shorts 2
Aldi showcases its mobile grocery shopping experience in this vertical commercial spot. The project features an older woman navigating the brand's digital app within a domestic setting, captured with live-action technique during golden hour to maintain a warm, relatable aesthetic. Developed in collaboration with Bastion, the campaign utilizes a conversational approach to highlight app functionality. MassiveMusic Sydney handled the sound production, while Digitas ANZ managed the media execution for the digital-first format.
Aldi · IQ Test hero
Aldi presents the 'IQ Test' commercial, a retail campaign featuring the brand's 'Special Buys' ambassadors, Paul and Vicki. The spot captures the pair at home and in-store, using playful graphic overlays to highlight the value proposition of the supermarket's rotating product range. The project was developed by agency Bastion, with sound design and music production handled by MassiveMusic Sydney and media strategy led by Digitas ANZ. The production utilizes a clean, live-action technique to translate the duo's personality for a broadcast commercial format.
Aldi · IQ Test shorts 1
Aldi brings a focused approach to the grocery retail experience in this commercial campaign, highlighting checkout efficiency and shopper strategy. The project centers on a dialogue-driven narrative that breaks down common supermarket habits within a live-action setting. Produced with a clean, commercial aesthetic, the spot utilizes vertical framing and graphic text overlays to communicate its message. The creative direction was handled by Bastion, with sound design and music production by MassiveMusic Sydney and media support provided by Digitas ANZ.
Aldi · Low Prices
Aldi brings its latest grocery campaign to life in a series of live-action commercial spots focused on price comparisons. The narrative centers on a consumer navigating store aisles while verifying product costs via a mobile application, capturing a routine shopping experience with a clean, focus-forward aesthetic. Developed alongside BMF Australia, the project utilizes natural store lighting to maintain a direct, grounded tone throughout the advertising spot. Media planning and production were supported by Zenith, Ogilvy PR, and Revolver.
Aldi · It's Not Complicated
Aldi brings a surreal, humorous tone to its latest campaign, "It's Not Complicated." This commercial spotlights the brand's organic chopped tomatoes by pairing clean product shots with theatrical vignettes, ranging from a tuxedo-clad outdoor dinner to a choreographed dance sequence set against a vibrant sunset. The production, developed by agency Pablo London and brought to life by DROOL Productions, utilizes high-end live-action techniques to build its saturated, warm visual identity. The narrative shifts between these imaginative sequences and the practical setting of a bustling supermarket aisle, emphasizing the product's accessibility through a playful lens.
Aldi · XMAS
Aldi’s XMAS campaign captures the details of holiday preparations through a series of intimate, domestic sequences. The commercial focuses on the tactile nature of the season, featuring close-ups of embroidery, music box mechanisms, and the assembly of festive décor alongside the preparation of traditional holiday fare. Developed with creative direction by antoni and production from LE BERG, the piece utilizes a cinematic, warm aesthetic. The film employs slow motion and golden hour lighting to maintain an inviting pace across the varied holiday vignettes.
Aldi · Go A Little Extra This Christmas
Aldi brings a humorous, cinematic approach to its festive seasonal campaign, 'Go A Little Extra This Christmas.' Developed by agency BMF with production by Good Oil, the spot centers on the domestic preparations and shared moments that define the holiday season, from kitchen coordination to family gatherings. The project leans into a warm, live-action aesthetic, anchoring the holiday narrative within familiar household interiors and outdoor scenes. The production highlights the preparation of traditional festive meals, balancing comedic timing with a focus on seasonal culinary traditions within the Fast Food and Food & Beverage space.
Aldi · Christmas
Aldi’s holiday campaign captures the chaotic, humoured spirit of festive preparation through a series of vignettes spanning domestic kitchens to outdoor settings. Created in partnership with BMF Sydney, the commercial features a range of scenes from a man navigating heaps of produce to a backyard barbecue flare-up, grounding the narrative in relatable holiday preparation. Produced by FINCH, the spot leans into a live-action technique with warm lighting to maintain a festive, celebratory tone. Post-production and VFX were handled by Fin Design + Effects, ensuring a polished finish across the varied kitchen and coastal environments.
Aldi · Trailblazers
Aldi’s 'Trailblazers' campaign highlights the everyday retail experience, focusing on the interactions between shoppers and their local grocery environments. The film moves through a series of familiar scenarios, from navigating store aisles to the arrival of shopping bags in residential settings. Developed by BMF Sydney, the project leans into clean commercial production values and balanced framing. The execution utilizes live-action technique and natural lighting to emphasize an authentic, grounded perspective on the shopping journey, with production handled by Rabbit, post-production by The Editors, and sound design by Rumble Studio.
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