Aldi
Trailblazers
Brand
ProjectTrailblazers
Date
Jan 2025
Description
Aldi's 'Trailblazers' campaign highlights the everyday consumer journey across grocery and retail environments. The film follows various shoppers as they navigate store aisles and manage their grocery hauls in both residential and commercial settings. Developed by BMF Sydney with production by Rabbit, the piece employs clean, live-action techniques and balanced framing to capture the routine shopping experience. The production is supported by post-production and VFX from The Editors, with sound design and music provided by Rumble Studio.
Style
Horizontal, Commercial, Clean
Industries
Big Box Retail
Background
Retail Store
Context
TVC / TV Commercial
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