Zara
Zara Athleticz + Ridar 26
Brand
ProjectZara Athleticz + Ridar 26
Date
Sep 2026
Description
Zara Athleticz and Ridar 26 present a technical sportswear collection focused on movement and performance. The campaign features a series of monochromatic imagery that highlights athletic form through both controlled studio sessions and dynamic outdoor training sequences. Photographer James Brodribb captures the collection with creative direction by Gorka Sorozabal and styling by Ruben Vazquez. The visuals employ high-contrast lighting, grainy textures, and chiaroscuro techniques to emphasize the technical construction of the gear, including running shorts, tanks, and accessories worn by model Hyuk Kim.
Style
Vertical, Commercial, Monochrome
Industries
Sportswear
Color
Pure White
Jet Black
Context
Advertising Campaign
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