Zara
Zara Athleticz + Ridar 26
BrandZara
ProjectZara Athleticz + Ridar 26
Date
Sep 2026
Description
The Zara Athleticz and Ridar 26 collection presents a high-performance sportswear campaign defined by a blend of clean studio portraiture and raw, outdoor action photography. Photographer James Brodribb captures the functional technicality of the apparel, with creative direction by Gorka Sorozabal and fashion styling by Ruben Vazquez. Visuals pivot between a neutral studio environment and high-contrast, grainy black-and-white photography featuring groups of runners in natural light. Through low-key lighting and graphic framing, the project emphasizes motion and functional design, utilizing a moody editorial aesthetic to highlight the collaboration's technical aesthetic.
Style
Vertical, Commercial, Monochrome
Industries
Sportswear
Color
Pure White
Jet Black
Context
Advertising Campaign
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