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Zara: Zara Athleticz + Ridar 26

Brand
Date

Sep 2026

Description

Zara Athleticz and Ridar 26 present a technical sportswear collaboration centered on performance apparel and athletic gear. The campaign, captured by photographer James Brodribb under the creative direction of Gorka Sorozabal, balances sterile studio portraiture with high-action outdoor training imagery. Featuring styling by Ruben Vazquez and model Hyuk Kim, the project utilizes high-contrast monochrome tones and grainy textures. The visual language shifts between low-key chiaroscuro studio setups and energetic, natural light shots that emphasize motion and technical form.

Style

Vertical, Commercial, Monochrome

Industries

Sportswear

Color
Pure White
Jet Black
Context

Advertising Campaign

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