Zara: Zara Athleticz + Ridar 26
Brand
Date
Sep 2026
Description
Zara Athleticz and Ridar 26 present a technical sportswear collaboration centered on performance apparel and athletic gear. The campaign, captured by photographer James Brodribb under the creative direction of Gorka Sorozabal, balances sterile studio portraiture with high-action outdoor training imagery. Featuring styling by Ruben Vazquez and model Hyuk Kim, the project utilizes high-contrast monochrome tones and grainy textures. The visual language shifts between low-key chiaroscuro studio setups and energetic, natural light shots that emphasize motion and technical form.
Style
Vertical, Commercial, Monochrome
Industries
Sportswear
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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