Zara

ZARA Pre-owned

Brand

Zara

ProjectZARA Pre-owned

Date

Sep 2026

Description

Zara presents the campaign for its ZARA Pre-owned initiative, an editorial fashion project captured by photographers Tanya and Zhenya Posternak. The imagery leans into an authentic, contemporary aesthetic, utilizing analogue film techniques and natural light to showcase a collection of layered autumn apparel and textured outerwear. Styling by Virginie Benarroch emphasizes a cohesive, polished look through monochromatic leather ensembles and diverse knitwear. The production features hair by Ramona Eschbach, makeup by Marie Duhart, and casting by Alejandra Perez, with manicures by Magda S. Featured models include Cosmo Suffert, Luana Guimarães, Malin Rudnick, Ojo Emmanuel, Paulo Romero, Raven Wallace, and Xiaorui Li.

Style

Editorial, Vertical, Clean

Techniques

Natural light, Analogue / film

Industries

High Street Fashion

Color

Jet Black

Context

Advertising Campaign