Zara

Sep 2026

Zara presents WESTERN CODES, a fashion editorial campaign capturing a series of candid moments set against urban streetscapes. The collection emphasizes layered, western-inspired apparel through structured outerwear, denim, and textured fabrics. Photographer Bryan Liston utilizes an analogue film aesthetic, relying on natural light to define the movement and candid interactions of the cast. The series features styling by Vanessa Reid, with models Grace Valentine and Vivienne Rohner fronting the campaign. The execution alternates between high-contrast monochrome and warm-toned documentary styles, creating a clean, consistent look that centres on architectural urban backdrops and sharp, editorial composition.

Editorial, Horizontal, Monochrome

Analogue / film, Natural light

High Street Fashion

Street

Advertising Campaign