Zara
Atlas of Desire








Sep 2026
Zara's Atlas of Desire campaign is a fashion editorial series that explores domestic intimacy through the lens of cinematic portraiture. Under the creative direction of Luca Guadagnino, the project features structured tailoring and rich textile layering captured by photographer David Sims. The imagery employs natural light and analogue film techniques to achieve a warm, textured aesthetic within classic interior settings. Styled by Robbie Spencer, the cast—including Mica Arganaraz, Jacqui Hooper, Athiec Geng, Douta Sidibe, Iben Seynaeve, Bai Ruien, Takfarines Bengana, and Roman Lenoir—is positioned against paneled wood, botanical illustrations, and deep-toned furnishings. The result is a consistent visual narrative that balances oversized garments with delicate floral accessories.
Editorial, Warm
Natural light, Analogue / film
Luxury Fashion Houses
Advertising Campaign


