Logo

Zara

Atlas of Desire
Brand
Date

Sep 2026

Description

Zara's Atlas of Desire campaign is a fashion editorial series that explores domestic intimacy through the lens of cinematic portraiture. Under the creative direction of Luca Guadagnino, the project features structured tailoring and rich textile layering captured by photographer David Sims. The imagery employs natural light and analogue film techniques to achieve a warm, textured aesthetic within classic interior settings. Styled by Robbie Spencer, the cast—including Mica Arganaraz, Jacqui Hooper, Athiec Geng, Douta Sidibe, Iben Seynaeve, Bai Ruien, Takfarines Bengana, and Roman Lenoir—is positioned against paneled wood, botanical illustrations, and deep-toned furnishings. The result is a consistent visual narrative that balances oversized garments with delicate floral accessories.

Style

Editorial, Warm

Techniques

Natural light, Analogue / film

Industries

Luxury Fashion Houses

Color
Jet Black
Pure White
Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by