This cinematic advertising campaign for Xbox, developed in collaboration with Star Wars Jedi: Fallen Order, centers on a live-action narrative set against an industrial landscape. The spot follows a protagonist through an abandoned railway setting, emphasizing a shift in atmosphere through precise sound design and visual grading.
Produced by Reset with creative direction from the team at McCann North America, the film incorporates VFX work from Industrial Light & Magic. Skywalker Sound managed the audio production, which supports the immersive, warm-toned aesthetic of the project.
