Xbox: Xbox Game Pass: The Caretaker

Jan 2026

Xbox introduces the Game Pass service in this live-action campaign, featuring a narrative-driven spot set within an atmospheric, industrial sci-fi world. The film follows a caretaker navigating deep underground tunnels to reveal a hidden command center, blending elements of exploration with a distinct cinematic aesthetic. Developed by McCann London and Craft Worldwide, the production features high-contrast lighting and a rich color palette of teal and amber. The project leans into a moody, nostalgic tone, utilizing low-key chiaroscuro techniques to establish its immersive atmosphere. MJZ London managed production, with post-production and visual effects provided by Selected Works, and sound design by 750mph.

Horizontal, Cinematic, Moody, Nostalgic

Low-key / chiaroscuro

Warehouse

TVC / TV Commercial