Xbox partners with McCann London for 'The Cheeky Controller,' a campaign highlighting the intersection of gaming and film culture. The initiative centres on a promotional integration tied to the release of Marvel's Deadpool and Wolverine.
The project channels the aesthetic of the film through bold typography and fast-paced editing, blending promotional reels with strategic brand assets. This high-end agency work sits firmly within the entertainment and gaming sector, utilising a clean, cinematic approach to fan engagement.
