Xbox: The Cheeky Controller
Brand
Date
Jun 2025
Description
Xbox partners with McCann London for 'The Cheeky Controller,' a campaign highlighting the intersection of gaming and film culture. The initiative centres on a promotional integration tied to the release of Marvel's Deadpool and Wolverine. The project channels the aesthetic of the film through bold typography and fast-paced editing, blending promotional reels with strategic brand assets. This high-end agency work sits firmly within the entertainment and gaming sector, utilising a clean, cinematic approach to fan engagement.
Style
Horizontal, Cinematic, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
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