Xbox presents 'Wake Up', a cinematic commercial that follows the daily routine of an anthropomorphic rat within a rustic, multi-level apartment. The narrative navigates the character's morning, from waking in a dimly lit bedroom to dining and moving through the detailed environment.
Crafted with a focus on live-action technique and moody, textured interiors, the spot features production by Reset and creative work by agency partner Droga5 New York. Post-production and VFX were handled by 1920 VFX, with music and sound design contributed by Wave Studios NY.
