Xbox: Wake Up
Brand
Date
Apr 2025
Description
Xbox presents 'Wake Up', a cinematic commercial that follows the daily routine of an anthropomorphic rat within a rustic, multi-level apartment. The narrative navigates the character's morning, from waking in a dimly lit bedroom to dining and moving through the detailed environment. Crafted with a focus on live-action technique and moody, textured interiors, the spot features production by Reset and creative work by agency partner Droga5 New York. Post-production and VFX were handled by 1920 VFX, with music and sound design contributed by Wave Studios NY.
Style
Horizontal, Cinematic, Moody
Industries
Color
Charcoal
Beige
Background
Living Room
Context
TVC / TV Commercial
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