Xbox: Wake Up
Brand
Date
Aug 2025
Description
Xbox presents 'Wake Up', a cinematic commercial spot that explores a gritty, atmospheric narrative. The film features a live-action technique, set within a moody, dimly lit apartment environment. The aesthetic leans into desaturated tones and low-key lighting to build its visual world. The project was developed by agency Droga5 New York, with sound design and music production by Wave Studios NY.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Medium Grey
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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