Xbox
25 Years in the Making
Jun 2026
Celebrating a quarter-century of gaming history, Xbox marks its milestone with '25 Years in the Making.' The campaign highlights the brand's evolution through an immersive look at an adolescent bedroom, detailed with period-accurate hardware and media from the early 2000s. Developed with agency creative direction from Droga5 New York, the film utilizes live-action technique alongside dynamic motion effects. The production features a fast-paced aesthetic, combining warm lighting and retro color grading to frame the original console and controllers. Post-production and VFX were handled by Lobo, with sound design and music curation provided by Wave Studios NY.
Horizontal, Cinematic, Warm, Retro
Analogue / film, Slow motion
Video Games
Bedroom
TVC / TV Commercial
