Xbox
Hard Times
Brand
ProjectHard Times
Date
Mar 2026
Description
Xbox presents 'Hard Times,' a project that explores a quiet, observational narrative within a residential landscape. The footage leans into documentary framing, tracking a character through urban streetscapes with a focus on candid movement. Produced by GREATERGOOD, the piece utilizes an analogue / film aesthetic to ground the imagery. The visual execution is defined by desaturated tones and natural light, capturing a specific texture that bridges the gap between personal narrative and documentary filmmaking.
Style
Documentary, Horizontal, Desaturated
Techniques
Analogue / film, Natural light
Color
Rust
Jet Black
Background
Residential Building
Context
Brand Film / Corporate Video
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