Wrangler

Sep 2026

Wrangler partners with Slam Jam for the Blue Bell F/W 26 collection, a collaboration that highlights modern workwear-inspired garments within raw, industrial settings. Photographed by Jim C. Nedd, the campaign leans into a moody, chiaroscuro aesthetic, utilizing stark fluorescent lighting and shadows to frame its subject against brutalist architectural backdrops. The imagery features model Maksym Rassokha, styled in dark denim and black apparel, moving through underground parking structures, metallic elevators, and concrete stairwells. With makeup by Elena Gaggero, the portraits emphasize textured fabrics and high-contrast, low-key lighting, maintaining a cohesive, raw editorial tone throughout the series.

Editorial, Moody, Vertical

Low-key / chiaroscuro

High Street Fashion

Advertising Campaign