Wrangler: Wrangler X Happy Socks Campaign

Nov 2024

Wrangler and Happy Socks collide in this collaborative campaign that leans into a high-energy, graphic aesthetic. The collection-focused imagery highlights western-inspired silhouettes layered with vibrant primary color palettes and bold textiles. Shot by photographer Lars Brønseth, the series utilizes high-speed freeze techniques to capture dynamic motion alongside editorial portraiture. With a visual language that incorporates saturated gradient backgrounds and distinctive typography, the work bridges the gap between classic denim heritage and playful accessory design. The project features model Odinaka Ekezie across a series of studio-based compositions that emphasize intricate patterns and bold styling.

Vertical, Commercial, Saturated, Warm

Gradient

Advertising Campaign