Wrangler

Nov 2024

Wrangler and Happy Socks partner for a vibrant fashion campaign that blends Western heritage with playful, high-contrast aesthetics. Captured by photographer Lars Brønseth, the series leans into high-speed action and saturated, gradient-heavy backgrounds to unify the collaboration. Model Odinaka Ekezie anchors the visuals, featuring a series of dynamic poses—ranging from mid-air jumps to mechanical bull sequences—while styled in patchwork jackets, denim staples, and branded statement socks. The project utilizes a bright studio environment, incorporating 1980s-inspired color palettes to highlight the intricate textile details and graphic prints across the collection.

Vertical, Commercial, Saturated, Warm

High Street Fashion

Gradient

Advertising Campaign