The Blue Bell campaign for Wrangler highlights the brand’s heritage through a series of portraiture focused on the textures of denim and structured outerwear. Shot by photographer Nick Chard, the editorial work utilizes an analogue film aesthetic to capture a rugged, nostalgic tone.
Styling by Patricia Villirillo emphasizes classic western elements, including dark denim shirts and detailed cowboy hats, while hair styling by Michael Harding provides a clean, refined finish. The campaign imagery balances outdoor portraiture against overcast skies with controlled, earthy indoor studio compositions.
