Wrangler
Blue Bell Campaign
Brand
ProjectBlue Bell Campaign
Date
Sep 2026
Description
The Blue Bell campaign for Wrangler highlights the brand’s heritage through a series of portraiture focused on the textures of denim and structured outerwear. Shot by photographer Nick Chard, the editorial work utilizes an analogue film aesthetic to capture a rugged, nostalgic tone. Styling by Patricia Villirillo emphasizes classic western elements, including dark denim shirts and detailed cowboy hats, while hair styling by Michael Harding provides a clean, refined finish. The campaign imagery balances outdoor portraiture against overcast skies with controlled, earthy indoor studio compositions.
Style
Horizontal
Techniques
Analogue / film
Color
Jet Black
Context
Advertising Campaign
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