Coors Banquet, Wrangler

May 2026

Coors Banquet and Wrangler unite for this cross-category campaign, highlighting the intersection of heritage denim and craft brewing. The collaboration centers on an intimate musical performance by country artist Chase Rice, filmed in a rustic interior that draws on warm, textured aesthetics. Produced by Omnicom Production and Max Cooper, the vertical commercial leans into live-action techniques to bridge the two brands. Through close-up shots of product detailing—from denim fibers to condensation on a beer bottle—the creative highlights the tactile connection between the featured apparel and beverage.

Vertical, Commercial, Warm

Alcoholic Beverages

Advertising Campaign