Coors Banquet, Wrangler: Chase Rice Beer Chords
Brands
Date
May 2026
Description
Coors Banquet and Wrangler unite for a vertical campaign video celebrating their shared heritage through an intimate session with country artist Chase Rice. The piece leans into a rustic aesthetic, captured through live-action technique and warm lighting that highlights the texture of denim and the craft of brewing. Produced by Omnicom Production and Max Cooper, the commercial footage bridges the two brands through rhythmic close-ups of product details and acoustic performance. It captures the intersection of apparel and refreshments within an unadorned, tactile setting.
Style
Vertical, Commercial, Warm
Industries
Color
Navy
Jet Black
Camel
Context
Advertising Campaign
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