Wise
Wise's disruptive fintech campaigns and humorous global brand films across finance and tech
Featured Wise projects
This week's top Wise projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wise · Bump
Wise’s 'Bump' campaign centers on the nuances of managing cross-border finances, framing the transition to local checking accounts through a comedic, live-action lens. Set against the backdrop of an indoor ice hockey arena, the narrative follows an exchange between a newcomer to Canada and a local player, leaning into a relatable, fish-out-of-water scenario. The commercial utilizes natural lighting to highlight the textures of athletic gear and fabric, alongside crisp smartphone UI close-ups to clarify the service's functionality. Directed by Little Big Engine, the production team includes director of photography Munn Powell and editor Dan Aronin, with strategic oversight from Ruth Chadwick and Matt White.
Wise · Brand Campaign
Wise explores international business and invoicing challenges in this commercial campaign. The project centers on a modern office environment, documenting professionals as they navigate global currency workflows and administrative hurdles. Produced by NUSA STUDIOS, the film utilizes live-action storytelling and realistic lighting to establish a professional narrative. The execution maintains a clean aesthetic, focusing on the practical side of corporate finance and digital transaction management.
Wise · Puffy Coat
Wise highlights its multi-currency management capabilities in this commercial titled Puffy Coat. The spot follows a protagonist navigating a harsh winter environment while constrained by an oversized garment, using the platform to handle transactions from the interior of her home. Produced by Little Big Engine, the project employs a live-action technique to contrast the physical bulk of the wardrobe with the efficiency of mobile banking. The production team includes director of photography Munn Powell and editor Dan Aronin.
Wise · Cobra Chicken
This comedic brand spot for Wise, titled 'Cobra Chicken', features a man navigating an unexpected encounter with an aggressive Canada goose while using his smartphone to manage international currency. Set against a quiet lakeside park, the project blends a lighthearted narrative with live-action technique to highlight the service in an outdoor environment. Directed by Munn Powell, the commercial leans into a minimalist aesthetic, utilising natural light and a clean color grade to ground the humorous premise. The project was produced by Little Big Engine, with editing by Dan Aronin.
Wise · Family Bragging
Wise explores the intersection of everyday family dynamics and modern financial convenience in the commercial spot, Family Bragging. Set within a domestic living room, the project leans into a casual, observational style to illustrate how the brand platform integrates into personal money transfers. Developed by agency Little Big Engine, the creative direction reflects a clean, contemporary aesthetic. The narrative uses live-action technique and warm lighting to capture a relatable exchange between family members, focusing on the ease of digital transactions.
Wise · Chismis
The Wise 'Chismis' campaign, produced by Little Big Engine, channels a relatable, domestic aesthetic for the global banking platform. The commercial centers on an intimate living room conversation, leveraging a live-action technique to highlight the ease of international transfers. With creative leadership from chief creative officer Patrick Maravilla and partner Ben Myers, the project integrates warm, authentic lighting and detailed set design. The narrative transitions from a candid group discussion to a practical demonstration of the Wise mobile interface for remittances to the Philippines.
Wise · Scam Safe Space
Wise brings its Scam Safe Space initiative to a busy public square, creating an interactive environment designed to engage the community on financial security. The project uses a large-scale branded installation to serve as a hub for dialogue, featuring staff engagement and public interviews. Captured through a documentary lens, the footage moves between aerial drone shots and ground-level sequences to document the scale of the activation. The execution relies on live-action technique and a clean aesthetic to highlight the brand's presence in a high-traffic urban setting.
Wise · Tradizione
Wise explores narrative storytelling in its Tradizione project, a live-action banking campaign that leans into character-driven vignettes. Shot with cinematic, warm interior lighting, the film captures a conversational exchange between a trio of characters in a residential setting. The piece was developed with Havas New York, highlighting the human element within the broader financial services landscape.
Wise · Roots
Wise explores personal history in the 'Roots' commercial campaign, developed with Havas New York. The narrative-driven spot features a direct-to-camera performance within a professional office setting, focusing on themes of heritage and ancestry through a comedic lens. The production employs cinematic lighting and live-action techniques to build an inviting atmosphere. The visual aesthetic is defined by a clean, warm palette that balances the storytelling elements against a textured background of bookshelves and period-appropriate decor.
Wise · Dollar
Wise’s 'Dollar' campaign centers on a series of character-driven interactions, featuring a dialogue between three men across shifting environments. The film moves between a professional office setting and a casual lounge area, using a narrative commercial approach to ground the brand within everyday professional and personal contexts. Produced with Havas New York, the live-action project utilizes natural light to frame its subjects against textured backgrounds, including a bookshelf-lined workspace and exposed brick walls. The work captures dynamic exchanges in a conventional horizontal format.
Wise · Doppelganger
Wise presents Doppelganger, a commercial project for the banking and finance sector. The film features a direct-to-camera performance that contrasts a professional office setting with an exposed brick interior, drawing on horizontal framing and warm interior lighting. Developed with creative support from Havas New York, the spot uses a live-action technique to facilitate a dialogue between the two central figures, focused on the theme of overpayment and financial clarity.
Wise · Canned Yodels
Wise’s Canned Yodels campaign addresses the friction of traditional bank fees and international transfers through a humorous live-action lens. Centered on an exchange in a garage setting, the commercial utilizes a clean, grounded aesthetic to contrast standard financial hurdles with the practical utility of the mobile application. The project was developed by Little Big Engine, who managed both agency and production duties. The execution relies on natural light to maintain a realistic tone, balancing the narrative humor with the platform's focus on transparency.
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