Wise highlights its multi-currency management capabilities in this commercial titled Puffy Coat. The spot follows a protagonist navigating a harsh winter environment while constrained by an oversized garment, using the platform to handle transactions from the interior of her home.
Produced by Little Big Engine, the project employs a live-action technique to contrast the physical bulk of the wardrobe with the efficiency of mobile banking. The production team includes director of photography Munn Powell and editor Dan Aronin.
