Wise: Doppelganger
Brand
Date
Nov 2025
Description
Wise presents Doppelganger, a commercial project for the banking and finance sector. The film features a direct-to-camera performance that contrasts a professional office setting with an exposed brick interior, drawing on horizontal framing and warm interior lighting. Developed with creative support from Havas New York, the spot uses a live-action technique to facilitate a dialogue between the two central figures, focused on the theme of overpayment and financial clarity.
Style
Horizontal, Commercial, Warm
Industries
Color
Forest Green
Lime
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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